Amazon Sellers Boost Sales with Targeted Ad Strategies

Amazon Sellers Boost Sales with Targeted Ad Strategies

This article provides detailed strategic guidance for Amazon sellers' advertising optimization needs across different operational stages. From rapid exposure during the new product launch phase to refined operations during the mature phase, and including advertising considerations, it helps sellers effectively improve advertising ROI and achieve sales growth. The importance of organic traffic and the guiding role of manual advertising are emphasized. The article also suggests sellers experiment with various ad formats, especially video ads, to maximize their advertising effectiveness and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
Read More
Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
Read More
Guide to Buying a US Trademark Key Steps Explained

Guide to Buying a US Trademark Key Steps Explained

This article, from a data analyst's perspective, provides a detailed analysis of the US trademark purchase process. It covers key aspects such as document preparation, time estimation, and assignment methods, helping cross-border e-commerce sellers efficiently acquire US trademarks and seize market opportunities. The article highlights the required document checklist for both buyers and sellers and analyzes the characteristics of different assignment methods, offering practical guidance. It aims to streamline the acquisition process and empower sellers to navigate the complexities of US trademark transfers.

12/30/2025 Customs Knowledge
Read More
South Koreas Coupang Uses AI Pricing to Deter Copycat Sellers

South Koreas Coupang Uses AI Pricing to Deter Copycat Sellers

This article provides an in-depth analysis of Coupang's automatic pricing feature, covering everything from basic setup to advanced applications. It details how to leverage this functionality to counter unauthorized sellers and improve store operational efficiency. While Coupang strengthens its efforts to combat unauthorized selling, the article emphasizes the importance of sellers enhancing their own operational capabilities and mastering platform tools to navigate the intense market competition. By understanding and utilizing automatic pricing effectively, sellers can maintain competitive pricing and optimize their sales performance on Coupang.

12/30/2025 Logistics Industry Insights
Read More
Ecommerce Brands Explore Growth Strategies Beyond Amazon

Ecommerce Brands Explore Growth Strategies Beyond Amazon

This article addresses the challenges faced by cross-border e-commerce practitioners in product selection, operational bottlenecks, and career development within Amazon and independent website operations. It proposes practical solutions, emphasizing the importance of breaking free from resource dependence, expanding diversified promotion channels, and continuous learning and growth. The aim is to help practitioners build core competitiveness and stand out in the fierce market competition. It provides insights on how to effectively navigate the complexities of cross-border e-commerce and achieve sustainable success.

12/30/2025 Logistics Industry Insights
Read More
Hexing Logistics Under Scrutiny for Crossborder Ecommerce Reliability

Hexing Logistics Under Scrutiny for Crossborder Ecommerce Reliability

This paper delves into Guangzhou Hexing International Freight Forwarding Co., Ltd., evaluating its reliability from various dimensions including company background, service advantages, dedicated line and overseas warehouse layout, timeliness, and domestic pickup capabilities. The analysis indicates that Hexing Logistics has advantages in South China and performs well in the European, American, and Southeast Asian markets. It is suitable for cross-border e-commerce sellers who require stable logistics, but its domestic pickup capabilities need improvement. This study provides a comprehensive overview of Hexing Logistics' strengths and weaknesses.

12/30/2025 Logistics
Read More
Indonesia Tightens Rules on Tiktok Shop Operations

Indonesia Tightens Rules on Tiktok Shop Operations

The Indonesian government has introduced new regulations restricting payment transaction functions on social commerce platforms and requiring data isolation, posing a risk of business 'separation' for TikTok Shop Indonesia. This move stems from concerns about data security and fair market competition. TikTok is actively responding, with CEO Shou Zi Chew traveling to Indonesia for negotiations, and sellers launching support campaigns. Businesses expanding overseas need to be wary of political risks, diversify their strategies, and operate in compliance to ensure steady development in complex environments.

12/30/2025 Logistics Industry Insights
Read More
JFK Airport Implements Key Operational Updates for Pilots ATC

JFK Airport Implements Key Operational Updates for Pilots ATC

This document provides a detailed interpretation of Kennedy International Airport's operational specifications from December 2025 to January 2026. It covers various aspects, including the airport's operating environment, key operational regulations, runway lighting systems, frequency information, other essential details, and airport facilities. The aim is to assist pilots, air traffic controllers, and related professionals in better understanding the airport's operational guidelines. The document also includes recommendations for improved safety and efficient operations. This information is crucial for maintaining flight safety and ensuring smooth airport operations.

12/30/2025 Airport Codes
Read More
Francophone Customs Chiefs Meet in Dakar to Boost Trade Curb Smuggling

Francophone Customs Chiefs Meet in Dakar to Boost Trade Curb Smuggling

The 19th Conference of Heads of Customs Administrations of French-Speaking Countries was held in Senegal, focusing on trade facilitation, economic competitiveness, and customs cooperation in combating illicit trade. The conference adopted the 'Dakar Declaration,' which proposes ten recommendations aimed at simplifying customs clearance procedures, strengthening information sharing, deepening regional cooperation, and improving personnel skills. The WCO pledged its support and will establish a follow-up monitoring system. The Prime Minister of Senegal expressed appreciation and encouragement for the work of customs officials from French-speaking countries.

12/30/2025 Customs Knowledge
Read More